Understanding Fashion Through Data and Real Analysis
Live webinars where industry professionals break down seasonal trends, consumer behavior shifts, and market data. Learn how fashion decisions get made beyond the runway.
What You Actually Get
We run webinars where people working in fashion explain what they see happening in the market. No predictions or buzzwords, just observations based on their daily work.
Market Data Sessions
Quarterly webinars analyzing retail sales data, consumer purchase patterns, and inventory trends from multiple markets. We look at numbers, not opinions.
Industry Practitioner Insights
Buyers, merchandisers, and brand managers share what influences their decisions. These are people making purchasing choices for stores, not theorists.
Case Study Breakdowns
Monthly sessions where we examine specific product launches, seasonal collections, or brand repositioning efforts. What worked, what didn't, and why.
How Sessions Are Structured
Each webinar follows a similar format. We start with context, move through specific examples, and end with participant questions. Sessions run 75-90 minutes with recordings available afterward.
1Market Context Setup
First 15-20 minutes cover the current state of the specific market segment we're examining. Sales figures, timing, competitive landscape, and any relevant external factors.
2Detailed Example Analysis
We spend 30-40 minutes on one or two specific cases. This might be a collection launch, a pricing strategy shift, or a merchandising decision. We walk through the reasoning and outcomes.
3Comparative Perspective
About 15 minutes looking at how different companies approached similar situations. What variables changed, what stayed constant, and what those differences tell us.
4Interactive Discussion
Final 20-25 minutes for participant questions. We address specific scenarios people are dealing with and how the session content might apply to their work.
What Participants Say
Feedback from people who've attended our sessions and applied what they learned to their work.
Dmytro Bilenko
Assistant Buyer, Regional Retail Chain
The case studies helped me understand why certain product mixes perform better in different store locations. I've used that framework when reviewing our seasonal orders, and it's made those conversations with suppliers more productive.
Halyna Savchuk
Product Development Coordinator
I appreciate that speakers don't oversell their successes. When a strategy didn't work as expected, they explain what they learned from it. That's more useful than only hearing about wins.
Who Runs These Sessions
Raskido was started in 2021 by a group of people who'd been working in fashion buying and merchandising. We kept being asked the same questions about trend analysis and market research, so we started documenting what we actually do at work.
1Industry Background
Our core team has worked at retailers and brands in Ukraine, Poland, and Germany. Between us, we've handled buying decisions, seasonal planning, and inventory management across different product categories.
2Guest Network
We invite people from our professional network to present specific topics. These are colleagues doing similar work at other companies who can share different perspectives on the same challenges.
3Research Process
For each session, we collect publicly available sales data, retail reports, and company announcements. We organize this information into a format that makes patterns easier to spot.
4Ongoing Learning
We're still working in the industry while running these webinars. What we share comes from what we're currently dealing with, not what we did years ago.
